Language around products, especially with the word eco or green, can lead shoppers to think something is more environmentally conscious when it is not. We tell you what you need to know without greenwashing, and we ask our suppliers to provide proof of claims

Many sustainable alternatives hide their true supply chains. Some "eco swaps" come on jumbo jets from China, even as a next day delivery. This is not a sustainable solution to reducing our household plastic use. We always put the origin of products in the descripitions

The future needs products which come from nature and return to it without harm. We focus on plastic free, organic materials and ingredients. Coconuts are a great example where we use the husk and shell, which are usually food industry by-products